The most popular OTA channels around the world

04 Apr

OTA knowledge

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Online Travel Agencies (OTAs) have thrived in Vietnam and also for other countries, with many travel companies, after making substantial investments in online tourism, earning increasingly high revenue and setting ambitious targets. Let see the most popular OTA channels around the world in this article.

The reason why OTA Startup grows and becomes popular is because changing consumer behavior most of them are more likely to prefer various transactions through online channels because it is convenient, fast and can be done anywhere. All you need is a computer, smartphone and internet signal. Including prices and promotions that can be compared and chosen cheaper than booking hotels or planes directly. These OTAs respond well to tourists in this regard.
Strong promotion!
Easy to book, convenient to pay, besides booking channels via the web and mobile applications, there are also OTA channels will help you making the reservations, paying and receiving booking confirmation quickly. In less than 1 minute! After booking, you can choose a variety of payment methods as well.
Sincere prices, see how much, pay only, no booking fees pay the price shown

The room sales channel that has been developed along with the advancement of the Internet world is Online Travel Agent or OTA for short, which is an online intermediary business connecting the accommodation business with tourists by gathering many accommodations So that tourists can compare prices and amenities.

Convenient to make reservations and pay With such convenience, OTAs have become a popular channel for travelers to book rooms with well-known OTAs such as Agoda, Expedia, Booking.com and Hotels.com, Traveloka…. The gain of the OTA business comes from the commission charge. From the accommodation business that sells rooms through OTAs at a rate of 10 – 25 percent of the selling price, which the accommodation business must willing to lose this income in exchange for the opportunity for tourists to know and decide to stay.

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Another channel is called Metasearch, with TripAdvisor and Google Hotel Ads aggregating. Accommodation information from reviews written by real travelers. And also combine booking channels from many OTAs together, making it easier for tourists to compare. In addition, they can also link to the website of each accommodation business. This is a one-time fee charged by accommodation businesses for clicks to their website.

While OTAs and Metasearch are essential sales channels, they are not. But one way to make business Accommodations that earn their full revenue are bookings without an intermediary. Especially your own website. The key factor of success is to design a website that is easy to use and conducive to use on all types of mobile devices, but what is more difficult is getting customers to turn to their website. The popular method is Getting your website to appear first on search engines It can be done either as a paid search engine provider and another method called SEO (Search Engine Optimization), which is tailoring the website to match the search terms that customers use.

The statistics of popular OTA channels or channels with the highest revenue are quite similar. Below is the report of some statistical sources such as cloudbeds, statista, STAAH …

The most popular OTA channels in the Asia and Southeast Asia

The most popular OTA channels in Thai Lan

Since 2012, the number of Chinese tourists traveling to Thailand has consistently ranked No. 1. Even in the year 2014, Chinese tourists shrank considerably in the first half of the year. But recovering quickly because Thailand is the number 1 tourist destination among Chinese tourists who travel through travel agencies. And is the fifth most popular among all Chinese tourists. While tourists from Europe It is popular to travel in Thailand during the beginning of the year and the end of the year.

Traveloka is the #1 most popular followed by Agoda (Booking.com). (Booking.com) and Expedia (Expedia), respectively, “Prachachart Turakij” has compiled the strategies of 3 large companies in the OTA group, such as Traveloka, Agoda and Expedia as follows.

Traveloka
booking.com
Agoda
Expedia
Airbnb
Asiatravel.com
Skyscanner
timeout.com
easyjet.com
vrbo.com

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The most popular OTA channels in Laos

Update: not yet

The most popular OTA channels in Cambodia

Update: not yet

The most popular OTA channels in the Americas

The most popular OTA channels in Europe

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1. Booking.com

Booking.com is one of the largest and most popular travel websites in the world, with over 1.5 million nights booked every day. Its website and mobile apps are accessible in 43 languages and feature over 50 million verified guest reviews of properties in 200+ countries. Its parent company, Booking Holdings, includes OTA brands and metasearch engines such as Priceline.com, KAYAK, Agoda, Rentalcars.com, OpenTable and more.

2. Expedia

Expedia.com is the flagship brand of Expedia Group, which includes 200 travel booking websites, including Hotwire, Orbitz, Trivago, and Travelocity, serving 75 countries in 35 languages with over 600 million monthly visits. The website includes searches for all types of accommodations, as well as flights, car rentals, cruises, and vacation packages. By activating the Expedia connection, properties will broadcast their inventory on Hotels.com, Wotif, and many other channels.

3. Airbnb

Airbnb is known for providing access to unique accommodations around the world, with the vast majority of properties located outside of main hotel districts. While the company continues to expand into hotel room inventory following its acquisition of HotelTonight (known for booking last-minute lodging), its community expects a certain type of experience. Namely, something that is less cookie-cutter and more oriented to the local vibe.

4. Hostelworld

HostelWorld is a leading OTA for hostel-focused accommodations worldwide with 12+ million guest reviews. Their inventory also includes hotels, B&Bs, and other budget accommodation types. Hostelworld aims to be a leader in social travel via its online booking options and mobile app, addressing the needs of guests who want to make connections with others as they experience the world around them. Their app and website operate in 20 different languages.

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5. Agoda

Agoda was founded in 1998 and later acquired by the Priceline Group (now called Booking Holdings) in 2007. Agoda’s website is available in 38 languages and focuses on listing all types of properties. It’s currently one of the leading online travel booking sites for the Asian market but is pushing into the US, India, and European markets

6. Vrbo

With over 2 million bookable vacation rentals, Vrbo connects homeowners with families and vacationers looking for something more than a hotel for their trip.

7. Hotelbeds

By connecting to Hotelbeds, your property will gain unrivaled exposure to the world’s travel trade including more than 3,500 Tour Operators, over 65,000 Travel Agents, 40+ Airlines, Loyalty Programs/Employee Points Plans, and OTA’s.

8. Trip.com

Trip.com is China’s leading provider of travel services including reservations for accommodation, transportation, tours, and corporate travel. Founded in 1999, the company owns and operates several other OTAs, including Trip.com, Skyscanner, Qunar, and Ctrip.

9. Despegar / Decolar

Despegar/Decolar is a leading online travel company in Latin America, with Despegar functioning as the global brand and Decolar representing the brand in the Brazilian market. Their marketplace operates across 20 markets and offers a broad suite of travel products in the region, including airfare, hotel bookings, travel packages, and other travel products to a large customer base.

10. Traveloka

Based in Indonesia, Traveloka is one of Asia’s largest online travel agents. Traveloka lists hundreds of thousands of properties across Southeast Asia, Australia, and around the globe. The company also provides lifestyle products and services, such as tickets to attractions, activities, car rental, and restaurant vouchers.

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